The logo mark used in various media, such as printouts, sign systems and promotional objects, plays an important role in conveying the corporate image, and thus should be produced with the prescribed colors for unity.
Main and Sub-colors
The color of the Mando logo used in various media, such as printouts, promotional objects and signs, plays an important element in conveying an image, and thus accurate color, brightness, chroma, etc. should be used and managed.
Pantone colors should be used, in principle, but colors other than Pantone colors can be used in unavoidable situations provided that it follows the printing color rule based on the percentages of the four colors.
When making signs, the color standard for signs should be complied with. Refer to the color sample in the manual for an accurate color.
The color scheme of Mando has flexibility in communication, and sub-colors should be used as a way to support the main color.
Logo mark color should be used carefully as it is important factor in conveying corporate image.
All of the color alternations of the logo mark shown below are possible to use, and any queries on the usage of them must be asked to the Identity department.
When Prime Blue is Applied
When Applied in Black and White Medium
When Applied in High-class Medium
Usage Prohibition Rule
Meticulous care should be taken in the use of the colors of the logo mark since they are important elements in conveying the corporate image.
The unique image is damaged if a color is changed arbitrarily, and so the colors should be used according to the rules. All of the color alternations shown below are prohibited, and any queries on use must be directed to the department managing the CI.
Logo Mark: Space Rule
The logo mark stands out well against the background when spaced out with other design elements. Thus, no graphic elements should intrude in the prescribed space.
The department in charge of CI should be contacted if there are any queries related to the use of the logo mark.